Jennie-O announces traceability for its whole-bird turkeys
Jennie-O Turkey Store has announced that it will start using labels that allow consumers to track its whole-bird turkeys to their home farm.
Cargill Inc. recently announced traceability for its Honeysuckle White turkeys, but only during the holiday season—Jennie-O will allow consumers to track its fresh and frozen birds year-round.
This has been in the making for the past year, with Jennie-O working to make its turkeys traceability, and right now, about 52 farms are included in the program. Most of Jennie-O's turkeys are raised in Wisconsin.
Once a consumer enters the code listed on a turkey's package at Jennie-O's website, he/she will be taken to a webpage showing the region of the farm, pictures of the family and a quote from the farmer. This program does not include ground turkey, "Oven-Ready" turkey, or any other Jennie-O turkey items (only whole-bird turkeys).
The company plans on regularly updating the website, as well. The traceability doesn't add any additional costs to the consumers, said Brent Koosmann, director of marketing at Jennie-O.
Source: Star Tribune, 11/8/18, "It's now possible to know down to the farm where your turkey comes from"
Looking for quick answers on food safety topics?
Try Ask FSM, our new smart AI search tool.
Ask FSM →
