U.S. Identity Preserved is a symbol of certainty, traceability, and food safety that U.S. exporters of high-value, high-quality grains and oilseeds are signing up en masse to use since its introduction at the end of last year. The Specialty Soya and Grains Alliance (SSGA), a national association of companies focused on the production, processing, and shipping of field crops worldwide, developed U.S. Identity Preserved, an assurance plan and accompanying brand mark (Figure 1) and website to meet growing demand for transparency in the food production supply chain.