An interview with Antoine Giros, Food Market Development Manager of Bureau Veritas, reveals how the company tackled food traceability at the consumer level.
What made Bureau Veritas want to tackle the issue of consumer demands for traceability? In other words, what market need did your company wish to fill? What existed prior to your solution?
Antoine Giros: There is an increasing demand for traceability both from consumers as well as from all the different companies acting throughout the value chain.