Advancements in packaging leads to growth for ready meals market
The global ready meals market is expected to grow due to increasing advancement in the packaging industry, according to a report by Grand View Research (grandviewresearch.com). Demand for food that is additive free, minimally processed and with extended shelf life is expected to drive the market.
Changing consumer lifestyle is another factor favorable for the ready meals market. Consumers are spending time in commuting and working long hours; this has led to growing demand for maximizing limited leisure time. Travel has been driving the demand for ethnic flavors and food, which is expected to give impetus to the market. The chilled ready meals market is expected to be the fastest growing sector of the ready meal market. However, increasing safety concerns associated with ready meals could pose a challenge for industry participants.