How vacuum packaging helps Shenandoah Valley Organic differentiate its premium organic chicken products on shelf
Standing out in the crowded, competitive organic chicken market and addressing the needs of organic shoppers became a top priority for Shenandoah Valley Organic.
Shenandoah Valley Organic (SVO) is an organic chicken company located in Harrisonburg, Va. Its Farmer Focus brand is committed to environmental stewardship and providing a healthy source of nutrition through the most humane, clean and safe processes possible. And, its commitment ranges from high ethical standards of raising chickens to environmentally conscious packaging.
In the early days of their business, SVO was stocked at small, local groceries. As their reputation for quality, premium products grew, they expanded their distribution to large, national big box retailers. While moving to larger retailers meant new opportunities, it also meant new challenges in a rapidly growing organic chicken market.