Safe Food Matters! Campaign Focusing on Listeria Prevention Launched by IDDBA
The International Dairy-Deli-Bakery Association (IDDBA) will be launching Safe Food Matters!--a year-long food safety initiative campaign to build awareness of safe food practices and serve as an industry resource for food retailers, manufacturers, and their employees. In particular, Safe Food Matters! will focus on decreasing the potential for Listeria monocytogenes and cross-contamination in deli ready-to-eat foods.
"Listeria monocytogenes can literally shut down your food retail business, making it one of the most potentially disastrous foodborne contaminations your stores could face," said Mike Eardley, president and CEO, IDDBA. "By promoting awareness within the industry and providing resources for retail operators and their employees, IDDBA is expanding its leadership role in addressing this important food safety topic."
Current and planned programs around the Safe Food Matters! campaign include: