The food industry is undergoing rapid change, much of which is driven by high consumer and retailer expectations when it comes to food freshness, quality, safety and expedience. That’s a tall order for brands to fill while also focusing on innovation and adapting packaging to align with changing retail trends such as e-commerce.

Ruby's Naturals is an early adopter of blockchain, and has found success with it as a whole.

With today’s increasingly complex supply chain, brands face an even greater challenge to ensure only the best and safest version of their products reach consumers.

In the modern age, traceability is becoming more and more important, both to suppliers and to end users. Technology and new software is adapting to users’ needs, and 2018 brings new advancements in both areas.