Will Daniels
President
AgroThrive, Inc.
Will Daniels is President AgroThrive, Incorporated, an organic liquid fertilizer manufacturer in Gonzales, California. In this role, Will is responsible for manufacturing operations and new business development. Prior to joining AgroThrive, Will was President of the Produce Division for IEH Laboratories and Consulting Group; providing testing, food safety and operations expertise to the produce industry. Prior to IEH, Will was President and CEO of Fresh Integrity Group, Inc.; a consulting firm specializing in operations and food safety consulting for the fresh produce and perishables industries. Prior to that, Will was with Earthbound Farm from 1999 until 2014. Having leadership roles in both Quality Assurance and Operations, he helped the company grow from a small, regional salad producer to the nation’s largest grower, packer and shipper of organic produce. As Earthbound Farm’s Chief Food Integrity Officer, Daniels was responsible for food safety, food quality and the company’s organic integrity program. Before joining Earthbound Farm, will worked for 15 years as a consultant in the foodservice sector designing menus, introducing food safety controls, improving costs and he even had his own catering business. An active leader in the food industry, Will serves on a variety of boards and technical committees, including California Certified Organic Farmers’ Board from 2000 to 2013 and was chair of the Board from 2006-2013.
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