Amy Behm
Director of Customer Success for Industry Initiatives
GS1 US

Amy Behm is the Director of Customer Success for Industry Initiatives at GS1 US with a focus on the Retail Grocery and Foodservice sectors. Amy has worked in the food marketing industry for nearly 15 years, working previously in the content solution partner space with a focus on helping both brands and retailers in the consumer packaged goods industry improve content and adhere to standards.

Within her role at GS1 US, Amy leads industry workgroups which focus on bringing industry members to a common way of working, led by the use of standards, and serves on the organization’s core team leading efforts for Beyond the UPC, including 2D barcodes.