By approaching food safety culture (FSC) as organizational culture, a recent study funded by the Danish Agriculture Food Council has developed a Change Agent Model for FSC. The model illustrates the important underlying mechanisms that an individual or group can work through to become culture change agents and drivers for FSC development.
With the intent of bringing unconscious underlying assumptions to awareness to reveal participants' process of transforming their underlying assumptions, researchers conducted in-depth qualitative interviews with and trained participants using a therapeutic intervention technique known as MyElite Relationship Therapy. Data was collected over a three-year period and participants were employees within the Food Safety and Veterinary department at the Danish Agriculture and Food Council.