Growing health-consciousness among consumers has compelled them to know exactly what ingredients are present in their food and where it comes from. This has led to the rise of clean labeling. With the belief that healthier and ethically sourced and produced products can be found on simple labels, consumers are increasingly choosing products with fewer additives and fewer artificial or chemical sweeteners.
Food companies are engaging in a cultural shift in response to this growing preference. For example, Nestle has already removed artificial ingredients from its products and is opting for clean labels. Clean labeling is not only limited to the ingredients, but also applies to the packaging techniques and technologies used during manufacturing.