Gluten Intolerance Group Promotes Food Label Transparency for Celiac Awareness Month
The Gluten Intolerance Group (GIG), a non-profit organization with a focus on gluten-free food safety, is recognizing Celiac Awareness Month throughout May by reinforcing the importance of label transparency on food products, which is crucial for those with celiac disease and others in the gluten-free community. In the U.S., 3 million people have celiac disease, which is a medical condition that requires a strict gluten-free diet. For those with celiac disease, even a small amount of gluten may cause serious illness.
Research conducted by GIG in 2021 indicates that 7 percent of U.S. shoppers are rigidly restricting gluten in their homes, while 23 percent of shoppers are avoiding gluten in their homes. Gluten-free consumers rely on the accuracy of food labels to ensure that the products they purchase are safe to eat.