The U.S. Food and Drug Administration (FDA) estimates that around 30–40 percent of the U.S. food supply is wasted annually. Public misunderstanding of how to identify expiration dates and recalled goods may lead to items that are safe to eat being thrown away. However, Blue Bite, a connected products platform, believes that QR codes may be a key solution to reducing food waste.
QR codes linked with a connected products platform, such as those powered by Blue Bite, makes item-level tracking and tracing a possibility. QR codes allow consumers and retailers to access interactive, adaptable landing pages to gain information on individual product and batch numbers, expiration dates, recall information, and more.