Plant-based meat alternatives are entering consumer markets on a hitherto unseen scale because of the promise of more sustainable, healthy alternatives to real meat. They are being marketed based on the need to create a modern food supply that is better for humans, animals, and the environment. Adopting a more plant-centric diet in the highest-income nations, even though they account for only 17 percent of the global population, could cut greenhouse gas emissions by around 61 percent, while also increasing carbon sequestration.1 In 2020, around 13 million metric tons of alternative proteins were consumed globally.2 The global market for plant-based alternatives is forecast to reach USD $85 billion by 2030, up from USD $4.6 billion in 2018.3