1. What are probiotics and how do they work?
Probiotics are live bacteria that live along your digestive tract, supporting your body’s ability to absorb nutrition and fight off infection. While they are naturally occurring in your body, your probiotic levels can easily become unbalanced, leaving you with an insufficient amount. Unlike “bad” bacteria that do their best to make you sick, probiotics are “good” or “helpful” bacteria committed to keeping you healthy.
2. What is a DNA-verified probiotic (perhaps differentiate this from one that is not DNA verified?)
DNA-verified probiotics are clinically tested to ensure that each capsule contains the very probiotic bacteria strains that the label expresses. A November 2015 published study in the journal Nature[1] showed that 94 percent of probiotics from store shelves, tested at the University of California, had different bacteria in the capsule compared to what was claimed on the label.