Today’s Technology Can Cure Traceability Headaches
Traceability is a multi-faceted, general business requirement that hits the legal, food safety, liability and brand marketing sides of any food business. It can be a particular challenge for small and medium-size producers, but solutions are available. Trying to manage with spreadsheets can quickly become cumbersome to maintain and ineffective when trying to access needed information quickly. Just as most people today look to modern, intuitive tools like smartphones, tablets and GPS to get things done, these more modern tools can help solve challenges like traceability in the food supply.
A diverse set of factors is making this “octopus with roving tentacles” even more critical for food businesses of any size. Changing federal and state laws, better-educated consumers and their buying preferences, and the global marketplace of ingredients and suppliers are all requiring food and beverage producers to stay on top of production.