Back to the Future: Propelling Agriculture with Business Metrics, Automation and Technology
Farming Is Hard
In today’s farming industry, the challenges of operating profitability are continuing to mount. Food safety, regulatory requirements, traceability, recalls, price pressure, rising insurance and labor costs, labor shortages and, of course, making enough money to stay in business. Automation increases efficiency but it can be complicated and expensive, although it is an important aspect of staying competitive. These things, together with other factors like weather and various pests, make for a tough environment.
Leveling the Playing Field
To cope and level the playing field with the big corporations, farmers need to take every advantage they can get. One increasingly affordable and accessible tool is technology—all forms of technology, from software and thermal cameras to radio-frequency identification (RFID) to Blockchain.