FSA’s “Go for Gold” Campaign to Minimize Consumers’ Exposure to Acrylamide, Cancer
Today, the Food Standards Agency (FSA) launched a “Go for Gold” campaign aimed at helping consumers to understand how they can minimize exposure to acrylamide when cooking at home. Exposure to acrylamide--a naturally occurring byproduct of the cooking process often found in coffee, chocolate, potatoes, bread, cereal and even some fruits and vegetables--is said to be a possible carcinogen.
The acrylamide chemical is produced when foods are cooked for long periods of time at high temperatures--typically via frying, toasting, baking, grilling and roasting. To bring awareness to this issue, has partnered with Olympic gold medallist Denise Lewis--a track and field athlete--to educate consumers how to make small changes in the way they cook, thus minimizing their exposure to acrylamide at home.