New Campaign Sheds Light on Chipotle’s Improved Food Safety Program
Today, Chipotle launched a new marketing campaign aimed at reassuring consumers that their food is safe to eat.
This new promotion comes after Chipotle tried (and still tries) to woo customers to return to stores by offering free burritos, along with introducing a loyalty program that offers free food after repeat visits. Another promotion offered free drinks to high school and college students who purchased a meal.