GMA and Battelle Launch New Food Fraud Assessment Tool
The Grocery Manufacturers Association (GMA), along with nonprofit research and development firm Battelle, have announced a new food fraud assessment tool called EMAlert. The tool is compliant with the Food Safety Modernization Act requirement that companies evaluate potential hazards that may be introduced for economic gain.
“EMAlert provides quantitative estimates of an organization’s vulnerability to economic motivated adulteration for each commodity included in the analysis based on a combination of characteristic attributes and subject matter expert-based weightings,” said Ashley Kubatko, principal research scientist at Battelle. “The approach focuses on predicting fraudulent tendencies similar to approaches used by Battelle for the U.S. Department of Homeland Security to predict terrorist tendencies and preferences.”