More than half of Americans are concerned about the safety of products bought online
While online shopping is almost universal in the US, over half (53%) of Americans are concerned about the safety of products bought online, according to new research from Mintel.
And although young Americans have been brought up as digital natives, Mintel reveals that these consumers are exercising the greatest caution when shopping online, with almost two thirds (63%) of 18-24-year-olds expressing concern about online product safety.