In an effort to cultivate probiotic innovation in the functional food and beverage market, Ganeden® has announced Probiotic Innovation Jumpstart—an industry-first entrepreneurial program designed to help companies launch new probiotic products.
The program from Ganeden is an opportunity that invites all scientists, entrepreneurs and inventors with a brand new probiotic food or beverage product concept to submit their idea to Ganeden. While entries will be accepted for all product categories, the company encourages submissions for novel products that will resonate with consumers and fill a specific need in the marketplace. The grand prize winner will receive $25,000 in support to utilize GanedenBC30® probiotics in the product, as well as the guidance, assistance and expertise needed to help develop and launch their innovation into the food and beverage industry.