Australian Retail Consumers Value Food Safety over Other Store Attributes
Food safety at the supermarket is important to more Australian grocery buyers than proximity to home, good value, trading hours or the quality and range of fresh fruits and vegetables, according to a new study from independent Australian research company Roy Morgan.
Well over half (57%) of grocery buyers aged 14+ cite food safety standards as a very important factor when deciding where to shop, followed by whether the store is near home or good value (both 55%).