The Food Safety Authority of Ireland (FSAI) on July 29 published research into the impact of the horse meat contamination issue on Irish consumer confidence and trust in the food they purchase. An FSAI release said the survey reveals significant changes in consumers’ purchasing habits, with over half (51%) of people who purchased frozen burgers in the past now buying less of these products (48% buy the same amount). (For more information on the horse meat issue, see our previous coverage here.)
FSAI added that virtually all adults in the country (98%) said they were aware of horse meat issue, with almost three quarters (72%) stating they have confidence in Irish food safety controls and regulations (just 13% were not confident, while 15% were not sure).