PMA Estimates $1 Billion Loss Dependent Upon COOL Enforcement
The Produce Marketing Association (PMA) issued a statement today ahead of the U.S. House Committee on Agriculture’s consideration of the Country-of-Origin Labeling (COOL) Amendments Act, praising them for rescinding statutes that mandate the program.
Last month, the World Trade Organization (WTO) issued its fourth ruling against the U.S. regarding mandatory COOL. Their belief is that produce sourced from countries such as Canada and Mexico will be unfairly judged by consumers. Both countries have vowed to restrict trading and even impose additional taxes totalling $3.7 billion if COOL is ever signed into law.