Despite the increasingly crowded retail shelves and the need for unique packaging that helps brands stand out from the competition, consumers often find themselves looking at similar products with similar features. While some packages may have a unique shape or color intended to seize consumer attention, these opportunities are not always maximized.
One packaging component that brand owners often overlook can actually be a valuable asset: the closure. As the doorway to a product, metal closures offer innovative ways to engage consumers and convey a product’s value. The closure provides some of the biggest opportunities for brands to connect with consumers and build loyalty. Let’s take a look at the unique ways that closures can be used to help build a brand.