Marketers and product developers are challenged to understand and deliver on consumer expectations. It is hard work. And then, in come the lawyers and regulatory affairs teams. Successful food companies master the art of integrating the business and legal worlds.
An eye toward what is coming next is essential. If we start with what we know for sure will happen in 2018, this would be the last sentence of the article. Still, one can make a few educated guesses as a prelude to devising effective regulatory and business strategies 2018.