Varcode digital technology verifies food safety, reduces waste as online grocery orders and meal kit deliveries experience record growth
'Smart Barcode' labels track time and temperature of perishable foods from production to delivery
During the past three months of the COVID-19 pandemic, online grocery orders and meal kit deliveries have experienced record growth, increasing the need for companies to accurately measure and demonstrate the safety of their perishable food products. A new digital labeling technology from Varcode enables grocers and meal kit suppliers to track food temperatures throughout the cold chain, while ensuring compliance, increasing product sustainability and reducing costly waste.
Online grocery sales grew to $5.3 billion in sales in April, compared to $4 billion in March, and industry analysts predict the industry will easily grow by 100 percent this year. Similarly, consumers spent around $100 million on meal kit deliveries in April, nearly double the sales of the same period last year.