Brand image, value and reputation are foundational to the success of any consumer packaged goods (CPG) company. As CPGs face increasing competition both in store and online and contend with evolving demands from consumers, building a strong brand and then protecting that brand is vital to their longevity.
A product’s package has an important role to play in brand protection. But protection means more than simply guarding against damage during transport. While packaging certainly provides this benefit, when it comes to food and beverages, it also protects the very attributes that keep consumers returning to a product. The right packaging material will help brand owners uphold the nutritional value of their products, safeguard product quality, ensure food safety, extend shelf life and support sustainability. Thanks to its many inherent properties, metal packaging, including vacuum closures, food cans and beverage cans, is well positioned to deliver such benefits to brand owners and consumers alike.