Tuesday, October 20 
3:30pm - 4:30pm
S15: Risk Communications with Consumers During Outbreaks: A Research-Based Approach
SESSION HIGHLIGHTS:
- Understand how the U.S. Department of Agriculture’s Food Safety and Inspection Service (USDA-FSIS) shares information about foodborne illness outbreaks with the public.
- Learn how the USDA, in partnership with state and local health departments and other public health advocates, seeks to balance transparent information-sharing with the public while avoiding misleading or counterproductive communications when information may be limited.
- Evaluate the advantages and disadvantages when determining when and how these communications are shared.
Presenter:
Aaron Lavellee, Deputy Assistant Administrator in OPACE, Administrator for the FSIS Office of Public Affairs and Consumer Education (OPACE)