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Tuesday, October 20 3:30pm - 4:30pm
S15: Risk Communications with Consumers During Outbreaks: A Research-Based Approach
SESSION HIGHLIGHTS:
Understand how the U.S. Department of Agriculture’s Food Safety and Inspection Service (USDA-FSIS) shares information about foodborne illness outbreaks with the public.
Learn how the USDA, in partnership with state and local health departments and other public health advocates, seeks to balance transparent information-sharing with the public while avoiding misleading or counterproductive communications when information may be limited.
Evaluate the advantages and disadvantages when determining when and how these communications are shared.
Presenter: Aaron Lavellee, Deputy Assistant Administrator in OPACE, Administrator for the FSIS Office of Public Affairs and Consumer Education (OPACE) p>